I said it once, and I will say it again. I feel like Social Media purposely ignores every content creator that ever tries to post quality content and who actually gives 110% for their community. It’s no secret that the algorithm pushes forward the people/content creators who are mediocre at best and who steal from other creators without giving any credit whatsoever for the idea. A lot of people still don’t understand and don’t realize what it means to be a content creator on platforms like TikTok, IG or Twitter. It means that you don’t steal from other people and you come up with your own ideas and perspective, that is of course, if you have any.
Don’t get me wrong, it’s absolutely fine to get inspired, but in this case, if you want to call yourself a creator, you must come up with a different approach and interpretation regarding the subject/topic/trend in question. Creators bring value through their content and inspire people. For me personally, that’s why I follow creators on Social Media, because somehow they bring value in different areas of my life. We might share the same principles, we might have similar hobbies, music taste, sense of humor, or even the same astrological sign.
*Insert CovNasty deep voice here* Listen, the reason why this content creator got my attention in the first place is because he’s authentic, talented, creative and owns who he is as a person and as an artist. Let’s talk about it. It’s very important for a content creator to be his true self especially in an online environment. I can’t begin to tell you how many times I’ve heard stories online with people who’ve met in person a specific content creator and they were nothing like they were presenting themselves to be on Social Media.
And one of the things that I loved and appreciated about CovNasty when it comes to him as a content creator/artist was his sincerity and his genuine way of expressing his feelings through his content/music. His personality is naturally magnetic, funny and he is not afraid to say exactly what he thinks about something/someone. Doesn’t matter if we’re talking about relationships, music or any other topic.
Watching his content I’ve realized that there’s a lot of people who will relate to his way of approaching his music career for instance, or Social Media in general and actually benefit from an interview just because they can learn from his experience. So here are, discussing in this interview topics like how his music career started, how inspiration works when it comes to song-writing, how Social Media can help promote his art and so much more.
Check out the entire interview below.
Tell us about your passion for music. When did you realize you wanted to make music and that you wanted to pursue a career in this industry?
When I was six, my parents sent my siblings and I to spend the summer with my grandmother. My grandmother was heavily involved in the church, so she’d have us sing in the youth choir. Picture this: six year old CovNasty, leaning against the pews, veins popping out of his neck, singing with pure joy.
I can remember like it was yesterday when I started my sophomore year of high school. I auditioned for our high school musical and Miss Kim heard my voice and jumped through hoops to get my schedule changed to get me into the Boys Show Choir. That is the moment when I knew. The first time I was in a room of people that were listening to me sing „Ain’t Too Proud To Beg” by The Temptations.
How does inspiration work when it comes to music? Do you have a specific process or you simply go with the flow?
My inspiration is quite simple. I make music that I want to hear. Generally, I let my emotions drive me towards a specific topic and my ear drive me to a specific sound/genre. When I started producing in 2008, my process was very structured. I’d make the instrumental and then write the lyrics to follow. It wasn’t until quite recently that I changed that completely. Currently I will create the key sounds and bounce back & forth between what I hear in my head and songwriting.
I’ll lay down demo vocals just so that I don’t forget the song cadence and melodies. I changed up because I felt as though I was limiting myself. I want the music to be as organically great as possible. Also, I don’t want to sound like anyone else. Every artist has his or her own signature sound or style. I can tell you for sure that if you hear a song by CovNasty, you’re going to know it.
As an artist, what do you think it’s more important when it comes to music: the lyrics or the beat?
To be honest, I think it’s an even balance. There’s no better way to put that. Some folks listen to the song for the beat and some for the lyrics. I listen for both. I listen to understand & try to dissect each individual instrument and understand the meaning behind each word.
What makes a song meaningful in your opinion? Does it have to be based necessarily on your own life/experience?
The overall message of the song is what makes it meaningful. I believe that everyone involved in the creation of a piece of art like that has the responsibility to ensure a specific message is brought into fruition. „Does this make sense?” is the question that needs to be answered in complete honesty. I don’t think that music always comes from the artists’ own life/experience.
There are a number of songwriters that are writing from their point of view. It’s how the song is delivered that makes it relatable to the target audience. I have songs that some people could never relate to, but they can feel and understand where I am coming from in them.
Tell us a few things you wish you knew before you got into the music industry.
Hindsight being 20/20, I wish I knew how to properly execute a rollout of a project. Knowing how to engage with my audience would have placed me light-years ahead of where I am now. I made the same mistakes that most independent artists make when they first begin putting out music. I would just drop a song and expect people to listen. I can’t just drop a song and immediately have thousands of people listening in a matter of hours.
If you had to choose a favorite song from the ones that are already on your Spotify, Apple Music/iTunes, Tidal, YouTube channel, etc. what would it be, and why?
I would have to say my favorite project is a toss up between „Indecisive” and my „Text Me Back” EP. The reason being, „Text Me Back” is the first project that really speaks directly to my insecurities. I start off saying that I believe there is „Somebody Else” (the first song) but I just need the closure, yet I’m begging to be what you need. In the song „Text Me Back,” I am trying to understand how a person can be on social media, why a person would bother me, and why are there so many excuses as to why that same person can’t text me back? „29 Seconds” is literally 29 seconds long.
That’s how long it took to see that you were on social media and making the conscious decision to not communicate with me. The last song „Sober pt. 2” is a follow up of „Sober pt. 1” (which I highly suggest the listeners to play back to back). Basically stating that I lost myself trying to love you. It’s tied with „Indecisive” because that is an airy, R&B Pop, upbeat song in which I don’t want you to text, call nor Face Time me anymore! Essentially, leave me alone because I do not want to play this back and forth game anymore.
Do you find Social Media useful when it comes to promoting your art? Is there anything you would change in the algorithm that all the apps are using?
I’ve been trying to place myself into the „artistic circle” of the Internet. A lot of creators see me as the funny guy that’s quite photogenic. I want them to see me as a musician as well. In order for me to do that, I have to play in the hands of the algorithm and have others understand what exactly the algorithm does.
This is hard because the algorithm is forever changing. In January 2021, the majority of Social Media Apps changed their algorithm methods to reflect sharing and saving posts/videos pushes content to the front more than comments and likes. If I were king for a day and could change anything about the algorithm, I would show more of my followers my content on their main feed on all of the apps. I would also eliminate the ability to pay for likes, follows, and engagement views. I know that’s not part of the algorithm, I just feel like it’s cheating.
Do you feel like you only have to post about what your community wants, not what you actually want to promote? And how do you decide what path to follow when it comes to this topic?
I feel as though I am very lucky with my community. I have a few people that are in my corner cheering for me and telling me to continue being myself. The main thing that I have to promote is my abilities and myself. I would love to promote products and services in my own way, but I’ve yet to find a way to reach out to brands and companies.
We’ve all seen the recurrent segments „Reasons Why You Should Date Me” and „Reasons Why You Shouldn’t Date Me” on your TikTok account. How easy is it to find inspiration for these types of videos?
„Reasons Why You Shouldn’t Date Me” began on TikTok on accident. I wanted to make a funny video that spoke to the masses. The algorithm quickly made room for me to have a seat at the table and the NastyGang (similar to Beyoncé’s BeyHive or Nicki Minaj’s Barbs) demanded that I continued with the segment. It became a staple of my presence on Social Media.
Believe it or not, the „Reasons Why You Shouldn’t Date Me” was much easier than the „Reasons Why You Should Date Me.” I’ve been single for quite some time. All of theses reason are all quite literally reasons you SHOULD, in fact, date me. I’m not saying I’m perfect, but I’m definitely a good man. I can make you laugh, I’m a good listener, and I care to the point that it’s borderline toxic. It was harder to make „Reasons Why You Should Date Me” because while I am a loving person, I only like being vulnerable in my music.
Being a content creator means a lot of work and effort. Do you find it to be worthwhile every time? What would be the pros and cons for being a content creator on Social Media?
I have to admit that there are times that it is frustrating being a content creator. Imagine creating content that is pure gold, in your own opinion, only for it not to get the results you expect. Or to create original content that is so great that it gets re-created and uploaded onto another platform so often that folks are unaware that you were the original creator due to the algorithm. You may have heard my sound on Instagram where I ask, „My friends be like how come you not famous yet, I be like you didn’t share my shit. How come you ain’t shared it yet? That’s what I don’t understand. That’s why I’m not famous.”
This originated from a TikTok that I posted back in February 2021 and it is still trending. That’s the biggest con, I think. There is a level of self-satisfaction that comes with being a content creator. Being able to make content that is relatable, funny, and of good quality in my apartment is fun. I do like it a lot, we just need to figure out a way to get some sponsorships.