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I’ve said this once, but I will say it again just in case you guys missed it: Social Media’s algorithm can work in your favor sometimes; especially if you’re looking to engage with and discover new artists to help them get more exposure and promotion for their art. It’s like manifesting, but without even trying, because your thoughts make-up your reality. And that’s the best kind of manifestation that can come through for you. When it comes to Social Media, it’s all about „getting the word out” like they say, continuously talking, promoting and showing your art on every Social Media platform available, but suitable for your brand. Because we need to face the music now, people are busy, overwhelmed and bombarded with information from all sides and it’s getting more and more difficult to catch their eye. The question is „What would make someone stop from scrolling?” And believe…

Ladies and Gents, faceți cunoștință cu Andra Lupu, a.k.a. HERA, o cântăreață-compozitoare din București, care a urcat pe scenă de la vârsta de 16 ani. Pasiunea pentru muzică a început de când era mică, iar în prezent este masterandă la Universitatea de Muzică din București la secția „Jazz”. Dacă v-ați oprit din citit și v-ați dat seama că „Hey, știu despre cine e vorba” este pentru că Andra a fost implicată în mai multe proiecte muzicale. Aici amintim de Trupa B52 cu care a ajuns în finala Xfactor 2015 și Trupa Instinct cu care a lansat piesa „Petale”, iar în 2017 au participat la Eurovision unde au ocupat locul 3 pe podium în finala națională. Anul 2019 a fost momentul când și-a început cariera solo ca artist independent și a lansat prima piesă „Broken AF” apoi au urmat „You Know”, în anul 2020 hit-ul „Run Away”, iar acum cea mai…

The world has a lot of talented people that we don’t know about because Social Media in general loves to undermine the ones that truly can make a difference. As we all know, hard work, effort and commitment are not rewarded on the internet simply because humans by nature are not attracted by these qualities in this make-believe world. They want the „Shocking news”, they want to know about all the drama that’s happening and they don’t want to hear/read about anything that might be inspiring or healthy for their mental state. Cuz…why would they, right? I’ve been working on Social Media platforms for a while now and what I’ve learnt is that anything that has the potential to do good, especially when it comes to art and artists will get buried in the depths of the internet with almost no chance of getting out of there. So I said…

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